Operating cycle
Five stages, revisited as the website evolves
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Stage 1
Listen
Understand services, audiences, responsibilities and current friction.
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Stage 2
Map
Organise page roles, topics, journeys and content dependencies.
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Stage 3
Prioritise
Choose work by usefulness, urgency and available subject input.
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Stage 4
Publish
Draft, review and release approved updates through a defined workflow.
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Stage 5
Learn
Review available signals and stakeholder feedback to inform the next cycle.